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New Holland is a global brand of agricultural machinery produced by CNH Industrial. New Holland agricultural products include tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, as well as grape harvesters. The original New Holland Machine Company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Sperry Corporation in the 1970s, then by Ford Motor Company in 1986, and then by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a brand of CNH Global (NYSE: CNH), which is majority-owned by Fiat Industrial. New Holland equipment is manufactured all around the world; the current administrative headquarters are in Turin, Italy, with New Holland, Pennsylvania serving as the headquarters for North America and home of the largest hay tools production facility in the world. With 18 plants spread globally, as well as six joint ventures in the Americas, Asia and Middle East, the corporation is present in 170 countries worldwide.〔CNH Global Company Overview - March 2010 (PDF )〕 In recent years, the firm has received several awards for its products, designs, and innovative features. Recently, New Holland presented the NH2, a hydrogen powered tractor farmers can refill generating energy from renewable sources. New Holland also owns trademarks for specific innovation on its products such as ABS Super Steer system, Opti Fan System, Intellifill system and others. The brand is also known to the wider public for being the Juventus F.C. main sponsor from 2007 to 2010. ==History== New Holland history is the sum and integration of four agricultural brands that converge and merged: Ford, Fiat Trattori, Claeys and New Holland. New Holland was founded in 1895 by Abe Zimmerman〔Homer K. Luttinger, ''The Innovators: The New Holland Story'' (Hoster Bindery Inc.: Lancaster, Penn., 1990) p. 13.〕 in New Holland, Pennsylvania and was producing agricultural products, including a feed mill, to help the farming community around him (see New Holland Machine Company). In 1947, the company changed its name into Sperry New Holland, due to a take over by the Sperry Rand Corporation. The same year it made a major breakthrough in hay harvesting technology with the introduction of the haybine mower-conditioner. In 1964, Sperry New Holland bought a major interest in Claeys. Claeys was founded in 1906 by Leon Claeys, a Belgian mechanic. This firm started to build threshing machines, and in 1909 built a factory in Zedelgem, Belgium, where one of New Holland's plants is still producing harvesting products today. By the 1960s, Claeys, was one of the biggest combine manufacturers in Europe. In 1975, Sperry New Holland introduced the world’s first twin-rotor combine, a successful technology that is still used today. In 1986, Ford bought Sperry New Holland and formed Ford New Holland Inc.〔Robert N. pripps, Andrew Morland: ''Vintage Ford Tractors: The Ultimate Tribute to Ford, Fordson and Ferguson Tractors'' (Town Square Books 2000) p. 150.〕 Before this acquisition, Ford had a long history in agricultural machinery production. In 1907, Ford came out with the prototype for the world’s first mass-produced, gasoline-powered tractor, named an ‘automobile plow’. Ten years later, this tractor went into actual production.〔Andrew Morland: Farm Tractors ''Far, Tractors'' (HMBI Publishing Company: Osceola, WI, 1993) p. 69.〕 It was renamed the Fordson Model F, and produced by a new business, Henry Ford & Son Company. In 1939, Ford introduced the 3 point hitch (three-point linkage) on the ‘N’ tractor Series, a very successful tractor family. In the 1980s, Ford was one of the major players, and its tractor division had been responsible for a number of industry innovations, including the use of power hydraulics, rubber pneumatic tires, diesel engines, and the 3-point hitch (The 3-point hitch was originally developed by Harry Ferguson, but was in wide use on Ford tractors).〔Andrew Morland: Farm Tractors ''Farm Tractors'' (MBI Publishing Company: Osceola, WI, 1993) p. 69.〕 In 1991, Fiat purchased an 80 per cent interest in Ford New Holland.〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 149.〕 Also Fiat was present in the agriculture machinery industry since the beginning of the 20th century. In 1918, Fiat Model 702 tractor was launched and went into full production a year later〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 14-16.〕 at the car and truck plant in Turin, and won the International Ploughing Contest in Senlis (France).〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 21.〕 Model 702 was the first Fiat agricultural tractor, as well as the first Italian tractor to be built on an industrial scale. In the 1930s, Fiat’s founder, Senator Giovanni Agnelli, wanted his tractor to become an integral part of Italy’s agriculture and so he began an association with the Italian agricultural co-operatives. The company kept on growing and by the end of the 1970s, Fiat Trattori have built over one million tractors.〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 93.〕 In the 1980s, Fiat acquired Braud, a French company founded in 1870 which introduced the stationary threshers to farmers in Western France in 1895. In 1975, Braud launched his first grape harvester, model 1020. This was further improved with Braud 1014, the best selling grape harvester in the history of the vineyard, with over 2000 units sold in less than four years.〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 125-126.〕 With the purchase of Ford New Holland, New Holland became a global full liner producer and the full integration process was completed at the official launch of the brand at the worldwide convention in Orlando, Florida, in 1996. Under the ownership of Fiat, New Holland N.V. and Case Corporation merged in 1999, giving birth to CNH. Due to antitrust policies, New Holland had to divest Laverda and the Versatile tractor plant in Winnipeg, Canada.〔William Dozza, Massimo Misley: ''FIAT Trattori. Dal 1919 ad oggi'' (Giorgio Nada Editore, 2008) p. 180.〕 Following the 1993 purchase the joint venture signed between the Ford Motor Company and the Mexican Quimmco Group in 1990 was transferred to the New Holland company. In 1999, the name of the company was changed to CNH de México. New Holland Fiat India Pvt. Ltd., previously New Holland Tractors India (Pvt.) Ltd., was established as a 100% subsidiary of CNH Global NV in 1996. The factory is situated in the Greater Noida area, near New Delhi. In 1998, New Holland has acquired Bizon. Bizon was a combine harvester manufacturer based in Płock, Poland. It designed machines for harvesting cereals, rapeseed, maize, sunflower and other crops. Bizon held approximately 60% of the Polish combine harvester market and had begun sales expansion in Latin America, Pakistan, Belarus and Ukraine. In 1998, New Holland signed a joint venture with Türk Traktör, a company belonging to the Koç Group, Turkey’s largest industrial conglomerate. The factory based in Ankara was already producing Fiat tractors since the previous joint venture with the Fiat Group dated 1967. In 2011, the factory celebrated the production of its 600 thousandth tractor.〔CNH Official website http://www.cnh.com/Media/Pages/CNHJointVentureTurkTraktorDeliversIts600ThousandthTractor.aspx〕 Shanghai New Holland Agricultural Machinery Corporation Ltd. (SNH) was established on January 1, 2002, as a joint venture bringing together CNH and Shanghai Tractor and Internal Combustion Engine Corporation (STEC), an industry leader in the Chinese market. Today, it is one of the China’s largest joint ventures for agricultural machinery. Also in 2002, the New Holland TG tractor series was introduced, and featured the unique "Cat'sEye" lighting as dubbed by then Fiat Chairman Paolo Cantarella. The free form halogen lighting was a first, not only in tractor design but actually preceded the use of this type of lighting in automotive design. Virtually every tractor produced after this design has been influenced by the original TG model New Holland. The TG was the first styling effort by New Holland's newly named consulting designers and stylists (Montgomery Design International) who had been the long time firm of record for IH and CaseIH. A single sketch penned by owner and principal designer Gregg Montgomery, set New Holland's styling direction which continues today in the complete range of New Holland tractors. From 2007 to 2010, New Holland was the sponsor of Juventus F.C.. In the same year, tractor number 500,000 rolls off the Jesi production line in Italy.〔http://www.ilgiornale.it/news/jesi-500mila-trattori-nh.html 〕 In Paraná State, Brazil, the first machines are delivered to the Programa Trator Solidário (Solidary Tractor). A white T7050 tractor is presented to the Pope Benedictus XVI.〔Farmers Weekly http://www.fwi.co.uk/Articles/01/11/2007/107941/New-Holland-presents-Pope-Benedict-XVI-with-T7050-tractor.htm〕 In 2008, New Holland Fiat India produces the 100,000th tractor at its New Delhi plant,〔CNH official website http://www.cnh.com/Media/Pages/NewHollandTractorsAchieves100,000thTractorRolloutMilestoneatitsIndianPlant.aspx〕 200,000 combines built in Zedelgem, Belgium and 700,000 small square balers in New Holland, PA, US.〔CNH Official website http://investors.cnh.com/phoenix.zhtml?c=61651&p=irol-newsArticle_print&ID=1219931&highlight=〕 The rotary combine model, the CR9090 Elevation, is launched and sets a new world record for combine harvesting, recognised by Guinness World Records, with 551.6 tonnes of wheat harvested in eight hours.〔Guinness World Records website http://community.guinnessworldrecords.com/_Most-wheat-harvested-in-eight-hours/blog/496947/7691.html〕 In 2009, New Holland Agricultural presented the world first hydrogen powered tractor, the NH2. In 2010, following the finalization of the Industrial agreement between CNH and OJSC KAMAZ, the newly formed industrial joint venture has started the assembly of the New Holland new tractor models T9060, T9040, T8050 and the CSX7080 and the CSX7060 combine harvesters at its Naberezhnye Chelny plant in the Republic of Tatarstan, Russia. In 2012 two new products have been added, the T8.330 tractor and the CX8080 combine.〔Reuters http://in.reuters.com/article/2010/05/24/idUS139898+24-May-2010+MW20100524〕 In the same year, New Holland celebrates 150,000th tractor made at its Indian plant at its manufacturing facility in Greater Noida, near New Delhi.〔New Holland Official website http://agriculture.newholland.com/ir/en/WNH/news/Pages/NewHollandCelebrates150,000thTractorMadeatitsIndianPlant.aspx〕 In Europe, Zedelgem plant celebrates 50 year in the self- propelled forage harvesters sector with the launch of the FR9000 50th Anniversary Limited Edition.〔New Holland Official website http://agriculture.newholland.com/uk/en/WNH/whoweare/Pages/alonghistory.aspx〕 In 2011, TürkTraktör, CNH’s joint venture with Koç Holding and, celebrates the production of its 600 thousandth tractor, a New Holland TD 100D. New Holland is a Gold Sponsor of the Climate Action Networking Reception, hosted by Climate Action in partnership with the United Nations Environment Programme (UNEP) and the South African government in Durban.〔Climate Action Programme Official website http://www.climateactionprogramme.org/networkingdurban/〕 In 2012, New Holland is sponsoring the Rio+20 Summit United Nations Conference on Sustainable Development.〔http://rioplus.org/category/sponsors-statements/page/2/〕 In 2014, New Holland released its first ever Class 10 combine, the CR10.90. With 653 hp, it is the biggest and most powerful combine on the market (as of Sep. 2015.) On August 15, 2014 a CR10.90 set a new world record for combine harvesting, recognized by Guinness World Records, with 797.7 tonnes of wheat harvested in eight hours.〔http://www.youtube.com/watch?v=Y5I04EObZNo〕〔http://www.guinnessworldrecords.com/world-records/1/combine-harvesting-%28wheat%29-team-in-eight-hours〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「New Holland Agriculture」の詳細全文を読む スポンサード リンク
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